Advocacy Impact By the Numbers
Last Updated: August 13 2024
An Unforgettable Evening
Online Screening of 'Until the Sky Falls Quiet'
Dr Siraj Sira and Dr Sanjay Adusumilli, two Australian doctors from Western Sydney, volunteer to go on a medical mission to Gaza in 2024. Filmed in real time with much of the footage captured by the doctors themselves, Until the Sky Falls Quiet is a rare and intimate record of resilience, loss, and the human cost of bearing witness in the world’s largest ‘open air prison’.
Watch the film then join us for a conversation with the team behind the documentary.
BEARING RESPONSIBILITY – WEDNESDAY, 13 MAY
Leading voices will examine Australia’s obligations under international law, the domestic legal and political tools available to us, and what sustained solidarity looks like across communities.
Moderated by MAA’S Head of Advocacy, Sarah Saleh – an award-winning writer, human rights lawyer and Palestine advocate.
FIRST PANEL SESSION @ 6:30PM AEST, SECOND PANEL SESSION @ 7:45PM AEST.
This event will take place on Zoom and will also be live streamed on YouTube Live.
Dr Aziz Bhimani recounts his first-hand experiences inside Gaza
Australian Orthopedic Surgeon and MAA Board member Dr Aziz Bhimani recounts his first-hand experiences inside Gaza after participating in a United Nations humanitarian medical convoy.
Local Media Impact
We kept Gaza in the spotlight during Ramadan, forsaking multiple fundraising opportunities to raise awareness instead. This included signage and other physical marketing distributed in densely populated Sydney suburbs.
78th Anniversary of the Nakba
Nakba saw over 700,000 Palestinians forcibly expelled and displaced from their homeland, Palestine on 15 May 1948.
The reality of the last few years has made it undeniable that Al-nakba never truly ended for Palestinians, and it is ongoing. Palestinians continue to live under Israeli occupation, an apartheid regime, and inhumane genocidal conditions.
This year on the 78th anniversary of al-Nakba, we stand in solidarity with the Palestinian people.
Nakba week is a time to take action and centre palestinian experiences in the capacities we can, from wherever we are.
- 25,000+ views
- 1,000 likes+
- 1,000+ shares
…. so far!
Amplifying the Community's Voice
Recognising the pivotal role that local media plays in shaping perceptions and influencing change, we have invested in supporting community-run social media platforms. By employing dedicated resources, we aim to elevate the voices that resonate most closely with the issues at hand.
- 400k+ accounts reached
- 780k+ hours viewed
- 70k engagements
Ongoing Social Campaigns
We have an ongoing commitment to raising awareness on the plight of Gazans across all of our channels. Our social media campaigns are designed to educate, engage, and mobilise our global audience. These efforts are backed by data-driven strategies to maximise impact and reach, effectively turning awareness into action.
- 500,000+ views
- 60,000+ engagements
- 26,000+ shares
…. and growing!
Global Media Impact
Full-page advertisements in the New York Times and the San Francisco Chronicle, alongside digital campaigns, dramatically increased awareness.
Legal and Advocacy Milestones
Support for crucial court cases and the continued campaign for a ceasefire have kept Gaza’s humanitarian needs in the spotlight and engaged the public meaningfully. The advocacy work has prompted extensive media coverage, from The New York Times to Democracy Now, bringing the situation in Gaza to the forefront of global consciousness.
Mobilising Communities
In the United States, actions were not confined to the digital realm. Vigils and city proclamations in six cities highlighted local support for the cause, demonstrating the widespread concern and solidarity with Gaza.
Download Summary Reports
Periodic overviews of our work in PDF form