Advocacy Impact By the Numbers
Last Updated: August 13 2024
An Unforgettable Evening
Screening of 'The Last Sky'
We recently hosted the screening of ‘The Last Sky,’ an evening that resonated deeply with all who attended.
The event was truly unforgettable, thanks to the impactful direction of Nicholas Hanna, which brought this powerful film to life.
We were also privileged to have Ramia Abdo Sultan and Amal Naser as our esteemed panellists. Their insights and reflections during the discussion added immense depth to the evening.
Dr Aziz Bhimani recounts his first-hand experiences inside Gaza
Australian Orthopedic Surgeon and MAA Board member Dr Aziz Bhimani recounts his first-hand experiences inside Gaza after participating in a United Nations humanitarian medical convoy.
Local Media Impact
We kept Gaza in the spotlight during Ramadan, forsaking multiple fundraising opportunities to raise awareness instead. This included signage and other physical marketing distributed in densely populated Sydney suburbs.
Urgent Call for Australia Intervention in Gaza
Our efforts to raise awareness included releasing a critical statement for an urgent call for Australian intervention in Gaza
- 45k + engagements
- 1,100+ shares
- 1.7M+ people reached
76th Anniversary of the Nakba
On the solemn 76th anniversary of the Nakba, we reaffirmed our commitment. Our team educated the community via thought-provoking posts on social media, actively participated in a commemorative rally held in Sydney and generated media to amplify the community’s message.
- 25,000+ views
- 1,000 likes+
- 1,000+ shares
…. so far!
Amplifying the Community's Voice
Recognising the pivotal role that local media plays in shaping perceptions and influencing change, we have invested in supporting community-run social media platforms. By employing dedicated resources, we aim to elevate the voices that resonate most closely with the issues at hand.
- 400k+ accounts reached
- 780k+ hours viewed
- 70k engagements
Solidarity with Student Encampments
We have actively supported student encampments dedicated to raising awareness and driving change for Gaza. Our support includes material support, volunteer efforts, and crucial assistance with media to amplify their voices and impact. Through these actions, we not only bolster the students’ initiatives but also ensure that their message resonates widely, gaining attention and support from the global community.
- 1,000+ comments
- 30,000+ engagements
- 580,000+ views
Ongoing Social Campaigns
We have an ongoing commitment to raising awareness on the plight of Gazans across all of our channels. Our social media campaigns are designed to educate, engage, and mobilise our global audience. These efforts are backed by data-driven strategies to maximise impact and reach, effectively turning awareness into action.
- 500,000+ views
- 60,000+ engagements
- 26,000+ shares
…. and growing!
Local Events
We’ve advocated for Palestine at this year’s Multicultural Eid Festival, the annual Australia Bangladesh Business Council Iftar and the upcoming Artists for Palestine fundraising exhibition
Sorrow and fury:
A letter from American rabbis to President Biden
We amplified the voices of Jewish clergy with a poignant and impactful letter to President Biden addressing a moral crisis.
Global Media Impact
Full-page advertisements in the New York Times and the San Francisco Chronicle, alongside digital campaigns, dramatically increased awareness.
A message from holocaust survivor to Joe Biden
We supported the development and promotion of videos featuring Holocaust survivors and their dependents calling for a ceasefire and an end to the genocide, which reached over 2 million people, underscoring the human impact of the crisis.
- 5,000+ non-followers
- 26,000+ shares
- 2,000,000+ views
Legal and Advocacy Milestones
Support for crucial court cases and the continued campaign for a ceasefire have kept Gaza’s humanitarian needs in the spotlight and engaged the public meaningfully. The advocacy work has prompted extensive media coverage, from The New York Times to Democracy Now, bringing the situation in Gaza to the forefront of global consciousness.
Mobilising Communities
In the United States, actions were not confined to the digital realm. Vigils and city proclamations in six cities highlighted local support for the cause, demonstrating the widespread concern and solidarity with Gaza.
Download Summary Reports
Periodic overviews of our work in PDF form